Auto manufacturers are targeting mini car segment with all untapped potential in the market as Mini cars currently account for 32% of passenger car sales and 23% of India’s 27 lac unit passenger vehicle (including utility vehicles and vans) market.
The Maruti Celerio has curvy styling and spacious design based on the Suzuki A Wind concept entering in mini car segment in India. The new Celerio will give tough competition to Hyundai i10 with similar style, features and aggresive pricing. In 1 liter race, Maruti Wagon R has a boxy looks and A-Star is overall smaller so the new Maruti Celerio has a great potential in upcoming years. Celerio hatchback will replace the Maruti A-Star and Zen Estilo models.
The Maruti Celerio will boast 1 litre petrol engine, the same K10 engine which powers the Maruti Wagon R which delivers around 67 BHP of power and 100 Nm of torque in manual as well as cluthless automatic manual transmission (AMT) mode. The Celerio will be available in three trim levels – Lxi, Vxi and Zxi
The boot space in Celerio is 235 litres, which is more than the Swift. Celerio has audio controls on the steering, electrically adjustable ORVMs, Bluetooth telephony and a trip computer (though basic) on the top of the line Zxi trim. The Zxi optional trim also gets two front seat airbags and ABS. The new hatchback measures 3600mm x 1600mm x 1540mm (l x w x h) and it has a wheelbase of 2425mm which signifies the new Celerio is more taller, spacious and sportier than its predecessor.
The starting price of Maruti Celerio is Rs.3.8 lacs for the base Lxi and Rs.4.9 lacs for the top end.